Publicity Manager

Location: New York City preferred (hybrid or in-office opportunities available). Remote applicants within the United States will also be considered for the right candidate.

Salary Range: US$85,000–$105,000 annually, depending on experience and qualifications.

Keeperton is a rapidly growing independent publishing house with a strong reputation in romance publishing with an exciting expansion planned into crime, thriller and suspense.

We publish commercially driven stories for passionate readers around the world and are building an ambitious publishing program, focused on discovering exceptional authors and creating bestselling books.

As our publishing list continues to grow, we are seeking an experienced, proactive, and highly connected Publicity professional to lead and execute impactful publicity campaigns for our authors and titles.

The Role

The Publicity Manager will be responsible for developing and delivering strategic publicity campaigns that increase visibility for our books, authors, and publishing brand across media, digital platforms, and the wider publishing industry.

This role requires someone who is highly organised, creative, relationship-driven, and capable of generating buzz around releases in both traditional and digital media spaces. The ideal candidate understands commercial fiction audiences and knows how to position books and authors for maximum exposure.

Key Responsibilities

Publicity Campaign Management

• Develop and execute publicity strategies for frontlist and key backlist titles across romance, crime, psychological suspense, and thriller genres.
• Create tailored publicity plans for book launches, author announcements, major campaigns, and seasonal promotions.
• Coordinate media outreach, interview opportunities, feature placements, reviews, and publicity events.
• Manage campaign timelines, press schedules, and publicity reporting.

Media & Industry Relations

• Build and maintain strong relationships with media outlets, journalists, podcasters, reviewers, influencers, and industry contacts.
• Pitch authors and titles to print, online, podcast, radio, TV, and digital media opportunities.
• Identify new publicity opportunities and emerging media trends within the publishing and entertainment industries.
• Represent the company professionally across industry events, festivals, and networking opportunities.

Author Management & Support

• Work closely with authors to prepare them for interviews, events, publicity opportunities, and promotional appearances.
• Provide media guidance and strategic publicity support to authors throughout campaigns.
• Assist in building author visibility and long-term brand positioning.

Events & Promotional Activity

• Coordinate book launches, signings, festival appearances, virtual events, and industry activations.
• Support appearances at trade shows, reader conventions, and publishing events where required.
• Collaborate with internal teams on campaign assets and promotional materials.

Cross-Department Collaboration

• Work closely with marketing, social media, editorial, sales, and design teams to ensure cohesive campaign execution.
• Contribute publicity insights into overall publishing and launch strategies.
• Assist with positioning books within competitive commercial fiction markets.

Reporting & Analysis

• Track media coverage, campaign performance, and publicity outcomes.
• Monitor industry conversations, trends, and competitor activity.
• Provide post-campaign reporting and strategic recommendations for future campaigns.

About You

You are highly motivated, media-savvy, and passionate about books, storytelling, and building author brands. You thrive in fast-paced environments and have strong instincts for what captures attention in both traditional and digital media spaces.

Essential Skills & Experience

• Previous experience in publicity, PR, communications, publishing, entertainment, or media.
• Strong understanding of commercial fiction markets and reader audiences.
• Familiarity with BookTok, Bookstagram, podcasts, and influencer publicity.
• Excellent written and verbal communication skills.
• Proven ability to build and maintain media and industry relationships.
• Strong organisational skills with the ability to manage multiple campaigns simultaneously.
• Creative thinker with strong pitching and storytelling abilities.
• Passion for romance fiction and enthusiasm for crime/thriller publishing.

Bonus Points For

• Existing media contacts within publishing, entertainment, or lifestyle media.
• Experience working with bestselling authors or entertainment talent.
• Event management experience.
• Experience working across international markets.

What We Offer

• Opportunity to shape publicity campaigns for a rapidly growing independent publisher.
• A creative, collaborative, and ambitious team environment.
• Direct involvement in launching exciting commercial fiction titles and author brands.
• Career growth opportunities as the company expands globally and across genres.
• The chance to work closely with authors, media, and industry professionals.

If you’re passionate about publicity and commercial fiction, we’d love to hear from you. Please email your cover letter and resume to careers@keeperton.com with “Publicity Manager” included in the subject line.